Quiz | TEST YOUR MARKETING SUPERPOWERS!

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SUPERPOWER 1 - ANALYTICS

Available values for Topic 1

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

SUPERPOWER 1 - ANALYTICS*

You have never done any market research to support your marketing and don't know how to measure the success of your marketing activities.
You understand the importance of market research for marketing, but don’t have the time or money to do it. You also struggle to understand the best way to measure the success of your marketing.
You did some market research before developing your original business positioning and marketing strategy. You have some metrics in place for your marketing activities, but don't fully understand them.
You conduct market research regularly and apply those insights to your marketing strategy. You have metrics for all of your marketing activities and monitor results weekly.

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SUPERPOWER 2 - CUSTOMER CENTRICITY

Available values for Topic 2

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

SUPERPOWER 2 - CUSTOMER CENTRICITY*

You're not really sure what customer centricity is, or what the value of it might be to your marketing or business.
You understand the value of customer centricity, but struggle to apply it to your marketing and business in a practical and meaningful way.
You understand the value of customer centricity and use a customer-centric approach when developing your marketing strategy and business operational plan.
Customer centricity is at the heart of your business and drives every decision you make.

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SUPERPOWER 3 - CREATIVITY

Available values for Topic 3

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

SUPERPOWER 3 - CREATIVITY*

You don’t consider yourself to be a creative person and tend not to apply creative thinking to your marketing.
You wish you could be more creative in your marketing, but creativity isn't something that comes easily to you.
You regularly brainstorm creative ideas for your marketing and have a campaign-driven approach to growing your business.
Your are known for your creative marketing campaigns.

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SUPERPOWER 4 - STRATEGY

Available values for Topic 4

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

SUPERPOWER 4 - STRATEGY*

You're not really sure what a marketing strategy is, or why you need one.
You would love to be more strategic with your marketing, but have no idea how.
You have a marketing strategy for your business and use that strategy to drive decisions regarding specific projects and tactics.
All of your marketing projects and tactics ladder up to a marketing strategy and you are confident that strategy will lead to business growth.

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SUPERPOWER 5 - PLANNING

Available values for Topic 5

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

SUPERPOWER 5 - PLANNING*

Your marketing and sales efforts are ad hoc and are not something you plan in advance.
You would love to be more organised with your marketing and sales efforts, but don’t have a framework or processes to follow.
You have a list of marketing and sales tactics that you plan to use for your business this year and know roughly when you are going to use each of them. You have some key processes in place and review them occasionally.
You have an annual marketing and sales plan and calendar for your business that you stick to. You review business processes once a year and make plans for improvement.

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SUPERPOWER 6 - CONTENT

Available values for Topic 6

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

SUPERPOWER 6 - CONTENT*

You create content for your marketing on an ad hoc basis and often struggle to know what to create.
You try to be consistent with content creation for your marketing, but sometimes fail and feel overwhelmed by the process.
You feel good about the content you create for your marketing. The content is aligned with your overall marketing strategy and is prepared in advance.
You plan content for your marketing efforts strategically and well in advance, work consistently from a set of business key messages and have a methodology for repurposing content across multiple marketing channels.

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SUPERPOWER 7 - PR

Available values for Topic 7

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

SUPERPOWER 7 - PR*

You think PR is of low value when it comes to growing your business.
You think PR might be able to help you grow your business, but are unsure exactly how to apply PR principles.
You understand the value of PR in your business and use PR tactics regularly.
You have a PR mindset that is accelerating the growth of your business as we speak.

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SUPERPOWER 8 - DIGITAL

Available values for Topic 8

Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score.

SUPERPOWER 8 - DIGITAL*

You don't really understand digital marketing or how it can help you grow your business.
You know that digital marketing accelerates business growth, but struggle to effectively market your business on digital channels.
You are marketing your business on digital channels and are having some success, but would like to learn more.
Digital marketing is integral to your marketing efforts and you are entirely comfortable working on digital channels.

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Identify the lowest topic number

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Showing the {N} lowest Key Areas of Improvement

LOWEST(N) ~> LOWEST(2)
HIGHEST(N) ~> HIGHEST(2)
AND Check to is Total number of Highest / Lowest keys wanted to show on Appearance tab

OR: use MIN / MAX and check to is Identify the lowest topic number on Appearance tab

Topic 1 Gap

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Topic 2 Gap

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Topic 3 Gap

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Topic 4 Gap

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Topic 5 Gap

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Topic 6 Gap

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Topic 7 Gap

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Topic 8 Gap

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Topic 1 Yes Most Important

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Topic 2 Yes Most Important

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Topic 3 Yes Most Important

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Topic 4 Yes Most Important

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Topic 5 Yes Most Important

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Topic 6 Yes Most Important

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Topic 7 Yes Most Important

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Topic 8 Yes Most Important

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General Feedback text for Overall score of 0-25%

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General Feedback text for Overall score of 26-50%

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General Feedback text for Overall score of 51-75%

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General Feedback text for Overall score of 76-100%

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Topic 1 Key Area of Improvement

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Topic 8 Key Area of Improvement

Call to Action 0-25%

Call to Action 26-50%

Call to Action 51-75%

Call to Action 76-100%

Topic 1 Detailed Text for 0-33%

Topic 1 Detailed Text for 34-66%

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Topic 2 Detailed Text for 0-33%

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Topic 4 Detailed Text for 34-66%

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Topic 5 Detailed Text for 0-33%

Topic 5 Detailed Text for 34-66%

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Topic 6 Detailed Text for 0-33%

Topic 6 Detailed Text for 34-66%

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Topic 7 Detailed Text for 0-33%

Topic 7 Detailed Text for 34-66%

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Topic 8 Detailed Text for 0-33%

Topic 8 Detailed Text for 34-66%

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Topic 1 %

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Topic 2 %

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Topic 3 %

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Topic 4 %

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Topic 5 %

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Topic 6 %

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Topic 7 %

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Topic 8 %

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Overall Total Number

Add in ALL questions below. This will simply add up all questions and give a total number of points for all.

Overall Current Percentage

Final score is Low

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Final score is Medium

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Final score is High

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